해외 라이프스타일 브랜드 아이덴티티와 제품 컬러의 연관성- ‘이케아’와 ‘무인양품’ 중심으로

초록

People began to care about the values of life in life to pursue direction for life along with economic growth. The aim of this study will be to reflect the lifestyle of each of the countries' lifestyles in the foreign lifestyle brand, and to ensure that the brand concept is consistent with the brand concept. Based on this trend, the domestic brand needs useful research to show the concept of a concept through product color. In addition to analyzing the ‘IKEA’ and ‘MUJI’, which has a long history of living overseas, the company analyzed the product color of each brand in each brand. 'IKEA' has a lot of products in various colors ranging from achromatic and all colors, and 'MUJI' is mostly achromatic and YR-based. Also, comparing the IRI adjectives and product colors that correspond to the lifestyle of each brand, 'MUJI' shows the identity of the brand well, 'IKEA' is less related than 'MUJI'. In this study, lifestyle brands are able to derive that they are proposing lifestyle that they want to express while maintaining a consistent concept through the product color that melts the lifestyle of each country.

키워드