모바일 기기의 사용편리성, 채널선호도, 인지된 가치가 모바일 뱅킹 시스템 사용에 미치는 영향

초록

Various mobile Internet services have been commercialized these days and mobile banking service is considered one of the most potential business models. However, the market growth has been limited since the implementation environment is different from that of wired-internet business services. This study is investigating the effect of mobile channel preference, perceived usability, perceived value on sustained use of mobile banking service and discussed the direction of future research at the end.

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