Future business leaders' view on fair trade: A comparative study in South Korea and New Zealand

초록

Global orientation of managers is considered as a key factor of successful global management, but it can be only developed over time. Thus, the attitude to globalization of people who will take an important role in the future business world would be very important. There are few studies on what affect future business leaders' attitudes to globalization. Following the previous research by Shin (2011) performed in South Korea, this study replicated the study in New Zealand and found that people who defined themselves as fair traders are likely to have negative attitudes to globalization compared to people as free traders in the combined sample. Ironically, however, closely related concepts to fair trade, such as environment protection and workers' rights, do not have any direct relations to the attitude to globalization. This study implies that we need more accurate and serious diagnosis on fair trade syndrome for managers, policy makers and educators. © Hyung-Deok Shin, 2013.

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