광고매체에서 표현된 시네마그래프의 심미성 연구

A Study on Aesthetic Impression of Cinemagraphs Expressed in Advertising Media

초록

Due to the development of the media, the digital image is gradually developed, giving some motion to the still image called Cinemagraphs, thereby enhancing the visual perceptional ventilation. In today's advertising media, visual stimuli are transmitted through Cinemagraphs. Demonstrate what is conveyed by aesthetics through case studies and experimental studies. In addition, through Cinemagraphs, the possibility of aesthetic technique is confirmed, and the features of Cinemagraphs will become a new trend in the field of design studying digital images. As IT technology becomes increasingly sophisticated and easy to make, it is expressed as a cultural symbolic pleasure of the masses. The value of future research will be significant.

키워드

Digital Photograph; Multimedia; Image; Visual Perception; Aesthetic Impression
제목
광고매체에서 표현된 시네마그래프의 심미성 연구
제목 (타언어)
A Study on Aesthetic Impression of Cinemagraphs Expressed in Advertising Media
저자
김영일; 김현석; 김치용
DOI
10.9717/kmms.2017.20.7.1129
발행일
2017-07
저널명
멀티미디어학회논문지
권
20
호
7
페이지
1129 ~ 1135