타이포잔치: 국제 타이포그래피 비엔날레의 정체성과 문화적 가치

초록

Typojanchi: The International Typography Biennale has maintained a consistent identity across editions despite changes in directors and formats. This study examines how such identity is structured through recurring curatorial decisions and their accumulation over time. It focuses on how the initial problem awareness of East Asian typographic culture was transformed across exhibitions into organizational philosophy and cultural value. Based on eight editions (2001–2023), grounded theory analysis of directors' interviews was conducted to derive criteria of judgment. Through open, axial, and selective coding, seven intermediate categories were reorganized into four core categories, which were cross-referenced with artist selection, spatial arrangement, media use, and program composition to examine their manifestation in exhibition structures. Four core categories emerge. A non-commercial, autonomous positioning maintains distance from industrial order. A discourse-generating orientation centers on questions and interpretive openness. A concept-driven organization follows the structure of inquiry in its selection and arrangement. Typographic perception expands, and text becomes an experiential entity engaging body, senses, and environment. These categories persisted across changes in directors and contexts, accumulating into an organizational cognitive structure. These repeated judgments were meshed with a governance structure in which the direction was set by the organizing committee in advance and directors were appointed accordingly, leading to an operational convention. As a result, the quality of experience shared by participating artists and audiences was accumulated and condensed into the sensory structure of an interpretive community. The mode of questioning that has been repeated by Typojanchi for 20 years is read as a cultural current by which East Asian textual culture is repositioned within global typographic discourse, beyond the framework of exhibition planning.

키워드