국내외 한류 연구 동향 분석 : 텍스트마이닝과 LDA 토픽모델링

초록

This study analyzed the thematic structure and changing trends of Hallyu research published in KCI- and SSCI-indexed journals between 2014 and 2025 using text mining and LDA topic modeling. The findings indicate that Hallyu research has shifted from cultural phenomena and content-centered studies toward digital platforms, fandom, content consumption, and cultural industry research. Domestic studies emphasized culture, policy, and industry, whereas international studies showed a stronger audience-centered perspective related to fandom, platforms, and content consumption. In addition, topic concentration and entropy analyses suggest that Hallyu research is evolving into a multidisciplinary structure combining diverse themes.

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