인스타그램 게시글에 나타난 MZ세대 패션의 코어 트렌드에 대한 고찰

초록

Rapid growth of the internet has significantly influenced fashion trends. The pandemic has emphasized the importance of digital exchanges, leading to the development of advanced technology and robust servers. The use of social media has also increased, reaching 63.8% of the world’s population. Social media, an online platform that allows individuals to be both producers and consumers, has a significant impact on fashion trends. Especially, the 'hashtag' function has facilitated the emergence of 'micro trends.' This study analyzed micro trends that strongly influenced fashion trends over the past 2-3 years, known as the "core trend in depth. While some studies have focused on certain key words of the core trend, no research has systematically organized or analyzed the phenomenon of the "core trend." Since "core trend" is a trend that uses the word 'core,' the definition and origin of the term were explored through a literature review. Characteristics of the MZ generation were then examined using academic materials and online statistics. Definition, characteristics, and time periods of the core trend were then organized using internet statistics and data from fashion-related institutions. A case study was then conducted through technical analysis using Instagram. Finally, selected keywords of the core trend were grouped based on their similar characteristics and form types. As a foundational research paper, interpretive analysis and inferential stages were excluded from this study.

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