Case study on adoption of new technology for innovation Perspective of institutional and corporate entrepreneurship

초록

Purpose - This paper aims at investigating the role of institutional entrepreneurship and corporate entrepreneurship to cope with firm' impasses by adoption of the new technology ahead of other firms. Also, this paper elucidates the importance of own specific institutional and corporate entrepreneurship created from firm's norm. Design/methodology/approach - The utilized research frame is as follows: first, perspective of studies on institutional and corporate entrepreneurship are performed using prior literature and preliminary references; second, analytical research frame was proposed; finally, phase-based cases are conducted so as to identify research objective. Findings - Kumho Tire was the first tire manufacturer in the world to exploit the utilization of radio-frequency identification for passenger cara's tire. Kumho Tire takes great satisfaction in lots of failures to develop the cutting edge technology using advanced information and communication technology cultivated by heterogeneous institution and corporate entrepreneurship. Originality/value - The firm concentrated its resources into building the organization's communication process and enhancing the quality of its human resources from the early stages of their birth so as to create distinguishable corporate entrepreneurship.

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