색명 조사를 통해 본 투과색 대상 인지 - 생태학적 유의성 이론을 중심으로

초록

With the recent development of transparent materials and their surface finishing, designers seem to have discovered specific effects of transparent colors by using them. However, there is no research as of yet that has focused on the affectiveness of transparent colors. This study attempts to explain the affective effects of transparent colors according to the Ecological Valence Theory(EVT). EVT demonstrates that people's preference for specific colors is related to colored objects they like. This study supposes that transparent color preferences are also related to colored objects people prefer. The 122 participants chosen by the convenient sampling method were shown the 15 stimuli, which included five colors and three levels of transparency. After rating preferences for each color, participants were presented with categories to label the colors, essentially building their own color names. One basic color name and three categorically descriptive color names are presented as examples for the complete color names. As a result, the participants preferred the transparent color to the opaque color in all stimuli(red, yellow-green, purple, blue, green). That confirmed that transparent color induces preferences through empirical results. Furthermore, opaque colors with low preference tended to be described with basic color names, and transparent colors with high preference scores tended to be associated with categorical names, such as fruits or minerals. The more highly preferred colors were represented by a descriptive name, not a basic color name. This result confirms that the Ecological Valence Theory holds even in transparent colors. Therefore, it is expected that if a subsequent study confirms and quantifies the value that a transparent color represents, and designers can use this information to enhance the emotional response that the color produces.

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