The Evolution and Expansion of ‘Film and Media Design’ in Response to Technological and Media Developments since the 1960s; [1960년대 이후 기술 및 매체 발전에 따른 영상디자인의 변화 양상과 확장성 연구]

초록

Background This study addresses the inconsistent and mixed use of terms and concepts related to ‘Film and Media Design’ in the public, academic, and industrial sectors, attributing it to the lack of a clear definition. The study explores the origins of the term ‘Film and Media Design’ for both South Korea and the West, examines its conceptual changes over time, and analyzes the activities associated with those changes. The aim is to clarify the modern meaning of motion design and to establish a clear definition while focusing on the relationships between related terms. Methods This study analyzes the lexical meaning of ‘Film and Media Design’ and investigates the English notation currently used in educational institutions. The study also examines trends in domestic ‘Film and Media Design’ research and reviews literature from the 1960s to the 2020s, both in South Korea and the West, to trace the historical progression of terms and concepts. Results ‘Film and Media Design’ is a multidisciplinary, integrative field that can be defined through various terms and concepts across theoretical, academic, media, industrial, and technological perspectives. Initially established in the 1960s and 1970s in the West, ‘Film and Media Design’ was defined within the context of film and TV production. By the 1980s and 1990s, with advances in computer graphics, ‘Film and Media Design’ evolved into an art form focused on effective information delivery, particularly in media and industry. Since the 2000s, ‘Film and Media Design’ has further developed with the rise of social media and immersive content, creating new ways to communicate with the public. Conclusions The term ‘Film and Media Design’ first appeared in North America in 1962, evolving through various names like ‘Film and TV Graphics’ and ‘Mobile Graphics’ before solidifying as ‘Motion Graphics’ in the 1980s. In South Korea, the term was first identified in the 1980s and primarily used in education, where ‘Film and Media Design’ became the dominant term. In both domestic and international contexts, ‘Film and Media Design’ is recognized as an integrated discipline handling various media, with an emphasis on visual communication and digital media. Terms derived from the development of ‘Film and Media Design’ include general categories like graphic design, film, and animation, as well as more specific categories such as media interaction design and motion media design. These terms continue to evolve with advancements in media and technology, reflecting the expanding and integrative nature of ‘Film and Media Design’. This is an Open Access article distributed under the terms of the Creative Commons Attribution NonCommercial License (http://creativecommons.org/licenses/by-nc/3.0/), which permits unrestricted educational and non-commercial use, provided the original work is properly cited.

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