재매개 과정에서 나타나는 웹 사이트의 '광고'적 시각화에 관하여

초록

This research is regarding the change in the visualization in the process of remediation. It is not just an event drawing the user's attention with fluctuating methods in such media as web aimed at informative offer, nor reflecting the identity of company with the virtual story rather than a direct sale. Advertisement is the commercial means conducting sale by exaggeration, evoking the curiosity, and direct and indirect visualization of psychological sympathy. However, the other web sites except that of online shopping malls are aimed at the information in depth, the communication with the customers at a window, the customers' services, and bringing the existence of wholesalers, retailers and manufacturers. The purpose of the research is about the reason why advertising methods have been conducting in the web sites giving the priority to the offer of information. The change of remediation of movies and TV after the first mediation of books becomes closer to the method of advertising visualization. This research will analyse the latest cases with the advertising remediation of the visualization in web through discoursing approach and survey why the web site has being made through commercial methods while recognizing the phenomenon of remediation between the previous medium through the appearance of the new media.

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