방송용 대중매체 드라마의 분석과 서비스 디자인： ‘커피프린스 1호점’을 중심으로

초록

The successful mass media drama, ‘The 1st Shop of Coffee Prince’, has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy . One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that have hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business

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