문화 콘텐츠 활성화를 위한 소셜 네트워크 전략 - 대구․경북지역을 중심으로 -

초록

Under the paradigm of the human-centered networked society, based on advanced information science and technology, this study focuses on social network strategy for revitalizing cultural contents in the Yeongnam region, South Korea. It examines two cultural issues in the regional boundary: Eumshik-dimibang, the oldest cookbook written by Gye-hyang Jang, and the online public relations of the International Association of Athletics Federations World Championships Daegu 2011. The former case provides the basic principle of the social network where archetype of cultural asset is recovered and diffused. The latter allows us to understand why networked mental infrastructure is necessary to exchange experience mutually with others. Lastly, this study discusses about a theoretical strategy to facilitate the development of the regional culture, on the basis of the networked mental infrastructure.

키워드