조직
자료 필터
자료유형
발행연도
2021 ~ 2025
2021 2025
키워드
언어
전체 4건 중 1번부터 4번까지의 결과를 표시합니다.
2025
Article
The power of attraction: how brand allure capital builds digital consumer connections with luxury brands
- Pang, Wonbae ;
- Cho, Minjung ;
- Ko, Eunju
- 2025-12
- ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
- EMERALD GROUP PUBLISHING LTD
2024
Article
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
- 방원배 ;
- Ko E. ;
- Cho M.
- 2024-03
- Journal of Global Scholars of Marketing Science(마케팅과학연구)
- Taylor and Francis Ltd.
2022
Article
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
- 방원배 ;
- Ko, Jisu ;
- Kim, Sang Jin ;
- Ko, Eunju
- 2022-11
- ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
- EMERALD GROUP PUBLISHING LTD
2021