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자료 필터
자료유형
발행연도
2016 ~ 2026
2016 2026
키워드
언어
전체 74건 중 21번부터 30번까지의 결과를 표시합니다.
2023
Article
Consequences of Advertising Literacy among College Students
- 2023-09
- International Journal of Contents
- 한국콘텐츠학회
Article
광고산업의 혁신성장을 위해 ‘무엇을’ 해야 하나? 토픽모델링을 활용한 광고산업의 국정과제 추진방안
- 박종구 ;
- 이창로 ;
- 이해수 ;
- 김동성 ;
- 김병희 ;
- ... 엄남현 ;
- 외 4명
- 2023-08
- 미디어 경제와 문화
Article
Predictors Affecting Effects of Virtual Influencer Advertising among College Students
- 2023-04-01
- Sustainability
- MDPI
2022
Article
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
- Kim, Dong Hoo ;
- Lee, So Young ;
- Sung, Yoon Hi ;
- Um, Nam-Hyun
- 2022-10-04
- European Journal of Marketing
- EMERALD GROUP PUBLISHING LTD
Article
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement
- 2022-03-01
- Sustainability
- MDPI
Article
Korean Consumers’ Responses to Nike’s “Women’s Just Do It” Femvertising Campaign
- 2022-01-01
- Journal of Promotion Management
- Routledge