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방원배
Pang, Wonbae
패션대학원
패션비즈니스전공(주간)
연구분야
- Fashion Retail Merchandising Innovation Strategy / VIP Marketing,
- Luxury Brand Erotic Capital,
- Strategy for Fostering Emerging Designers Through New Platforms,
- 뉴플랫폼을 통한 신진 디자이너 육성 전략,
- 럭셔리브랜드 매력자본,
- 패션 리테일 머천다이징 혁신 전략 / VIP 마케팅
자료 필터
자료유형
발행연도
2022 ~ 2025
2022 2025
키워드
언어
전체 3건 중 1번부터 3번까지의 결과를 표시합니다.
2025
Article
The power of attraction: how brand allure capital builds digital consumer connections with luxury brands
- Pang, Wonbae ;
- Cho, Minjung ;
- Ko, Eunju
- 2025-12
- ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
- EMERALD GROUP PUBLISHING LTD
2024
Article
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
- 방원배 ;
- Ko E. ;
- Cho M.
- 2024-03
- Journal of Global Scholars of Marketing Science(마케팅과학연구)
- Taylor and Francis Ltd.
2022
Article
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
- 방원배 ;
- Ko, Jisu ;
- Kim, Sang Jin ;
- Ko, Eunju
- 2022-11
- ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
- EMERALD GROUP PUBLISHING LTD