Yoon-Na Cho 프로필 사진

Yoon-Na Cho

Cho, Yoon-Na

경영대학

경영학부 경영학전공

ORCID

연구분야

  • Consumer behavior, 
  • Marketing strategy, 
  • Sustainability marketing, 
  • 마케팅전략, 
  • 소비자행동, 
  • 지속가능 마케팅

자료 필터

자료유형

발행연도

2020 ~ 2026
2020 2026

키워드

언어

전체 14건 중 11번부터 14번까지의 결과를 표시합니다.

2022
Article

Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption

  • 2022-02-24
  • Journal of Research in Interactive Marketing
  • EMERALD GROUP PUBLISHING LTD
Article

A multi-tier approach to supply chain collaboration: implications of shopper solutions

  • 2022-01-01
  • International Journal of Logistics Management
  • EMERALD GROUP PUBLISHING LTD
2021
Article

COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption

  • 2021-07-21
  • Journal of Advertising
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2020
Article

The role of ambiguity and skepticism in the effectiveness of sustainability labeling

  • 2020-11
  • Journal of Business Research
  • ELSEVIER SCIENCE INC
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