Yoon-Na Cho 프로필 사진

Yoon-Na Cho

Cho, Yoon-Na

경영대학

경영학부 경영학전공

ORCID

연구분야

  • Consumer behavior
  • Marketing strategy
  • Sustainability marketing
  • 마케팅전략
  • 소비자행동
  • 지속가능 마케팅

자료 필터

자료유형

발행연도

2020 ~ 2026
2020 2026

키워드

언어

전체 14건 중 1번부터 10번까지의 결과를 표시합니다.

2026
Article

How A Cool Scent Sharpens the Mind: The Effect of Thermal Olfactory Cues on Performance

  • 2026-01-08
  • Journal of Sensory Studies
  • WILEY
2025
Article

Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations

  • 2025-04-19
  • Journal of Current Issues and Research in Advertising
  • TAYLOR & FRANCIS LTD
Article

The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals

  • 2025-02
  • Journal of Consumer Studies & Home Economics
  • WILEY
2024
Article

Music to the ears: the role of sonic branding in advertising

  • 2024-08
  • International Journal of Advertising
  • Taylor and Francis Ltd.
Article

Influencers and donations: The impact of source and product benefits

  • 2024-03
  • Journal of Consumer Studies & Home Economics
  • WILEY
Article

Instilling label confidence in the minds of consumers: The role of sustainability skepticism

  • 2024-01-03
  • Journal of Consumer Behaviour
  • WILEY
2023
Article

Partitioning online experiential consumption increases subjective well-being during the times of uncertainty

  • 2023-01-01
  • International Journal of Advertising
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article

Digital Marketing and Analytics Education: A Systematic Review

  • 2023-01-01
  • Journal of Marketing Education
  • SAGE PUBLICATIONS INC
2022
Article

“I must have done something good”: Justifying luxury consumption with karmic beliefs

  • 2022-05-01
  • Journal of Business Research
  • Elsevier Inc.
Article

Tasty for everyone: Using horizontal metaphor in food evaluations

  • 2022-03-01
  • Journal of Consumer Behaviour
  • WILEY
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