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김미경
Kim, Mikyoung
광고홍보학부
광고홍보학부
연구분야
- Consumer Psychology,
- Digital Media & Artificial Intelligence,
- Sustainability,
- 디지털 미디어 및 인공지능,
- 소비자 심리,
- 지속가능성
자료 필터
자료유형
발행연도
2012 ~ 2026
2012 2026
키워드
언어
전체 47건 중 41번부터 47번까지의 결과를 표시합니다.
2017
Article
Brand-related user-generated content on social media: the roles of source and sponsorship
- Kim, Mikyoung ;
- Lee, Mira
- 2017
- Internet Research
- EMERALD GROUP PUBLISHING LTD
Article
RISK COMMUNICATION: THE ROLES OF MESSAGE APPEAL AND COPING STYLE
- Kim, Mikyoung ;
- Choi, Yoonhyeung
- 2017
- Social Behavior and Personality
- SOC PERSONALITY RES INC
2016
2015
Article
EFFECTS OF REVIEW CHARACTERISTICS AND CONSUMER REGULATORY FOCUS ON PERCEIVED REVIEW USEFULNESS
- Kim, Mikyoung ;
- Lee, Mira
- 2015
- Social Behavior and Personality
- SOC PERSONALITY RES INC
Article
TRAIT REACTANCE MODERATES FACEBOOK USERS' IRRITATION WITH BRAND COMMUNICATION
- 2015
- Social Behavior and Personality
- SOC PERSONALITY RES INC
2012