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김미경
Kim, Mikyoung
광고홍보학부
광고홍보학부
연구분야
- Consumer Psychology,
- Digital Media & Artificial Intelligence,
- Sustainability,
- 디지털 미디어 및 인공지능,
- 소비자 심리,
- 지속가능성
자료 필터
자료유형
발행연도
2012 ~ 2026
2012 2026
키워드
언어
전체 47건 중 1번부터 10번까지의 결과를 표시합니다.
2026
Article
From Algorithms to Affection: Unpacking the Psychological Mechanism of Emotional Attachment Toward Virtual Influencers
- Oh, Hyun Jung ;
- Kim, Mikyoung
- 2026-10-01
- Cyberpsychology, Behavior, and Social Networking
- SAGE PUBLICATIONS INC
Article
Dynamic effects of nature perceptions and environmental risk on Gen Z's pro-environmental behavior: a comparison of online and offline activities
- Jeong, Hyun Ju ;
- Kim, Mikyoung
- 2026-01-14
- Young Consumers
- EMERALD GROUP PUBLISHING LTD
2025
Article
Crafting green influence: The role of self-disclosure and influencer type in generation Z's Pro-environmental engagement
- Kim, Mikyoung ;
- Jeong, Hyun Ju
- 2025-12
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Technology self-efficacy and online civic and political engagement among older adults: A case of Korea during COVID-19
- Jang, Ahnlee ;
- Cho, Suahn Jang ;
- Kim, Mikyoung
- 2025-07-14
- Educational Gerontology
- TAYLOR & FRANCIS INC
Article
소비자의 검색 능동성이 검색광고 효과에 미치는 영향에 관한 연구: 검색 만족도와 검색광고 유용성에 대한 지각의 역할
- 2025-02
- 한국콘텐츠학회 논문지
- 한국콘텐츠학회
2024
Article
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self-presence, and psychological dynamics
- Kim, Mikyoung ;
- Oh, Hyun Jung ;
- Choi, Ji Hye ;
- Jung, Yumi
- 2024-09-18
- Journal of Consumer Behaviour
- WILEY
Article
The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
- Kim, Mikyoung ;
- Jeong, Hyun Ju
- 2024-05-14
- Asian Journal of Communication
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Differences Among Korean Women Attending Women's Schools and Coed Schools: Gender Identity and Perception of Workplace Culture for Women
- Park, Hee Sun ;
- Ulusoy, Ezgi ;
- Lee, Hye Eun ;
- Kim, Mikyoung
- 2024-04
- SAGE Open
- SAGE PUBLICATIONS INC